Linestyle

The idea

Photograph yourself and the clothes you own, and the app catalogues each item by type, size, colour and maker. From there you can mix pieces, try outfits on before getting dressed, and get suggestions built from what is actually in your closet. When you are done with something, it goes up for sale straight out of the wardrobe you already catalogued.

Three sections, one catalogue

• Private wardrobe — yours alone. Catalogue, try on, plan outfits, get suggestions.
• Public page — share your style, post looks, build a following.
• Public store — sell items directly out of your wardrobe.

Existing apps each solve one of these. None connect them. Cataloguing is the expensive part because it costs the user their time, and today that effort is thrown away at resale time when everything has to be photographed and described again somewhere else. Owning the whole loop is the point.

Where it stands

• Decided — iOS first then Android; the marketplace is built in-house with its own payments and shipping rather than cross-posting elsewhere; funds held in escrow until delivery is confirmed; body photos optional with a generic mannequin as the fallback.
• Known risks — if adding items feels like a chore then nothing else matters, so batch capture and auto-tagging are not optional. Try-on quality has to meet expectations before it ships. Public pages are only interesting once there is content on them.
• Still open — counterfeit and return policy, and the tone and privacy defaults around body images.

Read the full concept document →

Release history

Progress on Linestyle. Followers get an email whenever a new entry lands here.

• Sep 2026 — Concept draft: the three-section model, feature detail, user flows, data model, technical approach, monetisation, MVP phasing and a decisions log. Published in full. (concept)